Using Blogs To Promote Your Online Business

If you’re looking for new ways to market your online business and haven’t started using blogs to promote your business than this article is just for you. In this article you’ll learn how to use a personal blog for your advantage.

Starting a blog and getting readers to your blog will build a community of some what randomly loyal people to your cause. Think of this as twitter followers. Depending on what you post lots of people read it and naturally it appeals to only a fraction of them. Another good idea especially if you’re new to the whole blogging atmosphere is get involved with other blogs but mainly ones with some sort of commoness towards yours. This will help you learn more.

First we need to set up a blog. Blogger.com and LiveJournal.com allow you to create a blog for free. The only problem with these is they make your blog in a subdomain. For example, www.myblog.blogger.com subdomains hurt you in SEO (search engine optimization). What I would suggest is to buy a domain name from Godaddy.com find a domain name thats available that uses keywords in the name that people will likely use when searching to find your site. What I mean is this: You don’t want to make a site about “dogs for sale” that uses the domain name, “snakesforrent.com.” Having keywords related to your site in the domain name helps improve chances of getting ranked better on search engines. So you bought a domain name from godaddy.com now I would suggest getting cheap but qaulity web hosting from hostgator.com then download wordpress from wordpress.com and upload it to your website. Now you have the best blogging software on the internet that can easily used as a CMS (content management system) as well.

Now we need to start adding content to our new blog. Categorise everything and use commonly searched keywords in your categories to help with SEO. Our goal here is to have something unique that makes your blog more useful than the 1000s of other related blogs out there. When people visit we want to grab their interest, bookmark the blog, and to keep coming back to look for new stuff.

Now that you’re satisfied with the ammount and qaulity of the content you have thus far we need to start generating traffic to our blog. The quickest and easiest way is to submit it to some Blog & Feed Directories. But lets not stop there lets go ahead and submit them to search engines and start looking for related blogs and websites to exchange links with. Having other qaulity sites linking to yours helps you build valuable Page Rank. Page Rank is a ranking system used by google to determine the qaulity of your website by the qaulity and qaunity of other sites that link to it. The way this works is when the robot that examines sites sees a good popular site is linking to your site it basically is saying that this good reputable site is recommending yours to it. Make sense?

Visitors are going flooding your site now that its got all these backlinks and ranking good for popular search terms on google. Now we need to these visitors that are returning to see something new each time they visit so we keep posting fresh new content in post and pages such as related articles and useful resources.

Some of your readers are posting to comments to your news post and static pages asking questions. You need to reply to these comments as you’ll build a better reputation and people will feel all warm inside that they got to talk to the creator of this awesome new blog they found. And now that you’re responding others will be encouraged to respond and its viral effect because people will be returning for a new reason, just to read the responses of others.

Make sure the information you give is up to date and still valid. It would be a crucial mistake to spend massive amounts of time sharing info that is no longer useful or basically was yesterday’s news.

Branch out by contributing to those other related blogs I told you to read to gain knowledge from. Post qaulity comments on these blogs that help that blog too. This will give you good reputation and people will more likely visit your site which is linked to in your comment that you just posted. This will also help you build up more backlinks.

Check back with the blogs you post comments to just like you want people to do with your blog. See if anybody has responded directly to one of these comments.

I hope my readers will find these tips helpful. And as I said before blogs are really good marketing tool for really good free advertising. Please post comments and share any tips or resources related to this post.